[pconline information] on April 2, 2018, at the scene of the 7th gmgc Beijing 2018 Global Games conference, the reporter had the honor to interview Nie song, general manager of Huawei's consumer Internet solutions. He shared the technological cornerstone of the innovation and development of the game industry, as well as the value that AI, 5g, blockchain and other technologies, as elements of game innovation, will bring to innovators.

Nie song, general manager of Huawei consumer Internet solutions

For game innovation, Nie song particularly stressed the importance of technology as a "black land": behind the popularity of single version mine sweeping games is the support of Intel CPU and windows operating system; the maturity of PC Internet, offline payment and IDC technology has brought the era of game "legend"; behind the 218.9 billion yuan revenue of China's games in 2017 are 4G, WiFi network, mobile payment and smart hand The maturity of computer and cloud computing. In 2018, the popularity of 5g, blockchain, AI and AR / VR will bring multi-dimensional innovation in game playing methods, services and scenes to the game industry.

In this regard, Nie song first said that in terms of game solutions, Huawei cloud does not make game products or compete with game enterprises for profits, but insists on being the engine and productivity of game enterprises. Huawei cloud game solution has built the ability of game R & D, game deployment, game operation, game innovation and other whole industry chain. In the future, Huawei cloud will play an important role in the game industry

The first is the infrastructure level. In the past few years, the most used product in the game industry is the virtual machine of virtual machine. The performance of Huawei virtual machine is excellent, and the bare metal service is rated as the annual influential product by the third party organization.

The second is cloud container products. Because the container is of great significance for game deployment, it can support the evolution of game product architecture. Through the use of containers, the flexible speed of server deployment of game enterprises is increased by more than 10 times, and the time of expanding regional service is reduced to the minute level, and the whole operation cost is reduced by more than 50%.

Thirdly, in terms of AI capability, Huawei, as a company with chip level R & D in the "cloud + terminal" end, can carry out face recognition on the terminal side; can carry out big data analysis, video analysis and visual cognition on the cloud side; at the bottom of the architecture, Huawei cloud uses atlas, GPU, FPGA and other hardware to customize computing power for AI, so as to meet the requirements of performance and delay The demand of game companies.

Fourth, Huawei's cloud game has realized "watch and play". The game is free of modification, and multiple users play live games together, which greatly improves the customer experience.

Fifthly, at the level of blockchain, Huawei can deploy a complete blockchain system in ten minutes, with a computing power of up to 2000tps per second, which can easily help game customers realize the free exchange of different game props.

Finally, Nie song emphasized the advantages of Huawei terminals: more than 300 million registered mobile phone users, more than 370000 users of Huawei developer alliance, 45 billion + downloads in the application market and Huawei cloud 100 + services. At this conference, Huawei also released the end cloud joint plan with consumer cloud. Registered and certified consumer cloud developers can get the end cloud collaboration gift package. Huawei cloud will launch bigger and better support plans for developer innovation in the future.

As the scale of game users is gradually shifting from incremental market to stock market, the game market is shifting from the number of buying users to the pursuit of ultimate experience, with Huawei's "black land" of creating an intelligent world as fertile ground, let's wait and see what changes will be made in China's game market innovation in 2018!